PTO Meeting April 7, 2025

Welcome from Meredith 

Attendees

Meredith Quinn, President Sarah Simmons
Michele Meltzer, VP Corissa Reynolds
Bethany Kenney, Fundraiser Liaison Kyle Retallack, Beverly Airport Commission Chairman
Rachael Abell, School Committee President Maggie Lilley, Secretary (remote)
Katie Lovett, Enrichment Coordinator (remote) Sarah Aiello, Bev Ed Fndn Rep (remote)
Chrissy Melo, Tech Support (remote) Jennifer Cummings – 4th Grade Planning Cmmt (remote)
Katie Boucher Jess Marzi
Alexa van der Burg
PTO Updates

AGENDA

Rachael Abell Updates

  • Ward 1 School Committee seat will be open: Rachael Abell running for an at-large seat & offering her guidance to anyone who would like to be put on the ballot & run
  • Two-year term from January to the end of December of the next year
  • Two Wednesday per month commitment
  • Subcommittees prior
  • Whole group immediately following 7:30-10:00 pm
  • Please reach out to any of the school committee members to get an idea of what it’s like to serve in this role
  • This Wednesday 
    • 6:30 pm Curriculum Meeting
    • 7:30 pm April 9
  • April 14-17 = COTW meetings with superintendent candidates
    • Candidates visiting on 
    • April 14th – Jennifer
    • 15th – Dr. Cushing
    • 16th – Sean Gallagher tour then interview at 7:30pm
    • Requesting turnaround time from community survey via QR code
      • Voting on THURSDAY
  • April 30 Committee of the Whole – BEV YOUTUBE CHANNEL
  • May 7th Budget Hearing: health insurance premiums are going up; SPED programing for out of district students; circuit breaker/federal funding/grants are low

Corissa Reynolds and Alicia Michael

    • Apex Leadership Company
      • 1. Student Leadership
      • 2. Fundraising
    • What are we doing currently/in the past?
      • Enrollment? – 400 students
      • Pain Points? – having to run them! 🙂 + fundraising fatigue from the families & businesses
    • Corissa – Rowley mom of elementary aged kids
      • Background in insurance fraud, government, digital product manager
      • Bringing business model to Massachusetts
    • Apex focus
      • Goals
        • Investing in students
        • Impart understanding in students’ minds that they are leaders
        • Raise a lot of money
      • Overview
        • “Athletes” come to the campus for 2 weeks giving lessons & encouraging leadership activities.
        • All students participate regardless of the amount of donations
        • Typically raise 30-50% more money → 70% pledges come from outside the families
        • Individual webpages for students + high spirit on campus
      • Set Apart
        • Fitness oriented event (mind & body)
        • Local college students fill the “athlete” role
        • All students included
        • Giving back: company sends money back to Feed America
      • In Depth Programming
        • Typical Model
          • Teacher Huddle 20-30 minutes
          • Pep Rally
          • Team Days
          • Apex Event
          • Wrap-Up
        • Monday: Teachers get to pick their designated classroom times for leaders to come visit
        • Tuesday: Outside or in a gym – high energy pep rally where the kids get to know who the athletes are & receive their pledge kit
          • Pledges = flat donation or per lap donation
          • Inflatables, prize preview, fundraising paired with leadership
        • 6 Days of Team/Leadership Days with athletes on campus from start to finish. Wavy dude out front/15 ft flags. Visit classrooms at designated times with 10 minute leadership lesson
          • Lessons tie into annual theme
          • PBIS based curriculum
          • Next year’s theme: “Level Up”
        • Physical items: bracelets, leadership cube, slap band bracelet, crossbody bags with sunglasses, electric bicycle
        • 6 Days of athletes integrating themselves into the community
        • Apex Event could be fun run, glow run (inside)
          • Ask for 15-20 volunteers; 5-6 at the very least
          • Family guests welcome to cheer kids on
        • Wrap Up Day – Team says good-bye, finish up prizes & classroom activities
        • Fundraising take-home increases the more money we fundraise
        • From – to $30K Apex takes 50%
          • The more you raise, the more money you take home
  • Q&A
  • How many athletes in the building? 2; 60 minutes total classroom time
        • How is APEX different from Boosterthon? Same basis. Distinguishing factor is the local piece. Apex athletes are locally hired.

Event Updates

    • Comedy Night brough in more than enough money to cover the benches
    • Caregiver Night – disappointingly low attendance
    • Yard Sale – A success last weekend!
      • Do it again next year a little bit later in the spring
      • $440/table sales; $230/swag & donations that day
    • Paraprofessional Appreciation Day – Lunch from the gyro spot in Salem
    • Benches update
      • City installs them for us
      • Everything including shipping would be just over $3,000
    • Field Day pinnies ordered – 450 reversible 
      • No more t-shirts or headbands
      • Flat pinny to reuse every year
    • Board elections for next year
      • Several open positions – Talk to your friends & get more people involved
        • Enrichment Coordinator (Katie Lovett did an amazing job)
          • Planetarian
          • Recent guest _____
          • Rob Surrette
          • Operetta coming
          • Jump Rope guy
          • Bike guy 
    • Appreciation Items
      • $50 for each
        • Administrative Professional – Sarah Carrier
        • Principal Day – May 1
        • School Hero Lunch Day
      • Teacher Appreciation Week
        • Drop Off food items
        • La Victoria lunch
        • $5 gift cards
          • Maybe some local businesses
  • List to go out to families
    • PTO Presidents Meeting
      • Discussed Citywide PTO – on the brink of extinction. It gives the PTOs and boosters a 501c(3) status. Current president and treasurer are stepping down. Todd doesn’t mind dissolving it but it would be unfortunate.
        • It has to be completely separate from the schools. 
        • At arms length from any of the city employees, etc. 
        • Runs Fall Frolic. 
      • Have to meet once per year.
      • Meet with the accountant at tax season.
      • When it started out, it was a place of collaboration.
      • Emails & Bootstraps asking for can drives.
      • Need at least two signatories on the checkbook, make sure fundraisers go through the superintendent’s office, need to send all receipts to the accountant.
      • Used to have a stronger partnership with BevEd & YMCA in terms of an event-based organization.
  • Bev Ed
      • 30 Grant Proposals Submitted
        • 3 from Ayers
        • Voting on them next week
        • Applicants hear results in May
      • Pushing the Honor Teacher to increase funding through one mode
        • Considering a Jimmy Fund sticker model
        • Bring a visual awareness to the honor-a-teacher
        • Apple that says “one of ayers educators has been honored through the honor teacher program 2025” (Ms. Hart didn’t want any names.)
        • Ayers already has 8 teachers who have been honored. 
      • Idea: email + post on the Ayers whenever a teacher was honored & include the link?
  • New Cones for Drop-Off
      • Pick Up Logistics 
        • Coming out of the school near the kiss-n-go there’s a logjam
  • Why are there so many .pdfs?
      • Ask Sarah Carrier to be the gatekeeper of email subjects & PDF titles
  • 4th Grade Fundraiser 
      • Going well; expected to raise $1200
  • Budget Update to Come